Marketing+Webquest+Glossary

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**__Internal and External Influences:__**

 * ===Internal Influences describe consumer behavior that is influenced by: demographics, psychographics (lifestyle), personality, motivation, knowledge, attitudes, beliefs, and feelings.===
 * ===External Influences describe consumer behavior that is influenced by: culture, ethnicity, family, social class, reference groups, and market mix factors.===

**__Market Research:__**

 * ===Market research is the process of systematically gathering, recording and analyzing data and information about customers, competitors, and the market.===

**__SWOT Matrix:__**

 * ===The SWOT Matrix represents the physical layout of the ideas presented in SWOT analysis===

**__SWOT Analysis:__**

 * ===SWOT Analysis is a strategic planning method used to evaluate the Strengths, Weaknesses, Opportunities, and Threats involved in a project or a business venture.===

**__4 P's of Marketing:__**

 * ===Professor E. Jerome McCarthy, also at the Harvard Business School in the early 1960s, suggested that the Marketing Mix contained 4 elements: product, price, place and promotion.===

**__Market Profitability Analysis:__**

 * ===Market profitability analysis is the examination of relevant influences on the success of a product, including influences such as competitors, suppliers etc.===

**__Marketing Mix:__**

 * ===The marketing mix is generally accepted as the use and specification of 'the four Ps' describing the strategic position of a product in the marketplace.===

**__Slogan:__**

 * ===Advertising slogans are short, often memorable phrases used in advertising campaigns===

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